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Rootlab, a dynamic company based in Sydney, Australia, is now expanding its product reach to New Zealand, marking an exciting phase of growth. To support this development, we were tasked with redesigning their homepage, focusing on creating a distinctive and memorable experience that sets them apart in a competitive market. Our approach involved a deep analysis of their industry landscape, identifying elements commonly used by competitors, and purposefully diverging from them to emphasize Rootlab’s unique brand identity.
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